The traditional way of looking at healthcare is aging rapidly. General practitioners see a rise in clients with chronic illness, therapists are suffering because of work pressure and clients feel powerless after entering the imposing healthcare machine.
At the same time, digitally empowered clients are getting more critical and selective. The good news is: they are more accessible than ever, offering a foundation for much needed change.
Have a look at the graph shown here. It shows the traditional client’s journey, plotted next to today’s client’s journey. The intensity of face to face care drops and the duration of treatments shortens, thanks to digital support before and after treatment.
Digital healthcare is able to improve the overall quality of care, but only if healthcare is willing to transform.
Don’t use digital solutions as a band-aid, use them as a foundation for change.